About Afric Roulement
Since 1965, your trusted industrial partner in Morocco and Africa
Since its founding in 1965 in Casablanca, AFRIC ROULEMENT has established itself as the undisputed specialist in industrial distribution in Morocco and Africa. Founded with the vision of providing reliable and durable solutions for power transmission and fluid control, the company has evolved with the needs of modern industry, progressively integrating high value-added services to support its clients at every stage of their production. What began as a small local distributor has become a national player capable of quickly and efficiently delivering over 12 families of essential industrial products, from bearings and housings to hydraulic cylinders, belts, chains, seals and pneumatic systems.
Growth built on expertise and innovation
Over the decades, AFRIC ROULEMENT has adopted an ambitious yet structured growth policy, consolidating its offering at local, regional and national levels. The company has established strategic partnerships with global leaders in each sector, including Group REGAL REXNORD and other OEM manufacturers, providing access to ISO-certified products and the strictest international standards. These alliances have also fostered skills transfer, continuous team development and permanent technological monitoring, ensuring clients benefit from the latest industrial innovations. Every project, from optimising an automotive production line to the complete maintenance of mining or energy installations, is handled with total commitment to maximise return on investment and reduce operational costs.
High value-added services
AFRIC ROULEMENT stands out not only for its products, but above all for its comprehensive range of associated services. The company offers installation and mounting of critical components, preventive and corrective maintenance, IoT and predictive monitoring, on-site stock management, on-site delivery. Its certified technicians and engineers work on all types of equipment, whether simple or telescopic hydraulic cylinders, complex belt conveyors or critical transmission systems for production lines. Thanks to this expertise, AFRIC ROULEMENT's clients can reduce production interruptions, extend equipment lifespan and improve overall efficiency.
Lasting and trusted relationships
Throughout its history, AFRIC ROULEMENT has built strong relationships with clients of all sizes, from local SMEs to industrial multinationals. Trust and transparency are at the heart of every partnership. Long-term relationships with major accounts such as GROUP OCP, CIMENTERIES, SUCRERIES and SIDERERGIES testify to the company's reliability and efficiency.
The company relies on a multidisciplinary team of specialists in each technical field, including product managers, experienced engineers and highly qualified technicians. This structure ensures exceptional responsiveness, with rapid on-site interventions and comprehensive support for each project, with a dedicated management team.
Key Figures
Afric Roulement in Numbers
Years of experience
Industrial product families
Delivery from local stock
On-site and remote technical support
Certified international partners
Logistics network and digital tracking
AFRIC ROULEMENT combines the flexibility of a family business with the logistical power of a global industrial player. The company promotes a culture of excellence, where quality, innovation and customer proximity are at the heart of every decision. The solutions offered are never limited to standard products: every intervention, every delivery and every piece of advice aims to provide a genuine advantage.
Our Team
Experts at the service of your industry
Our team of experienced technicians and sales representatives supports you in all your industrial projects.
The Afric Roulement team at our Casablanca headquarters
